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American Association for Public Opinion Research
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Showing 31 - 40 of 106 Results

Design Considerations for Mobile Web Surveys

A decade ago, smartphones were used by a small fraction of adults globally and rarely used to respond to surveys. Today, by comparison, smartphone use is widespread in many countries, and growing proportions of survey participants are choosing to respond to Web surveys on their mobile devices. In light of this change, survey researchers have begun examining ways to optimize the design of mobile surveys to improve data quality. This webinar will discuss how their findings can inform design choices about screen layout and question formatting. Specific topics will include radio button size, text versus voice input for open items, grids, drop boxes, and scrolling versus paging question grouping. The webinar will also highlight some unresolved questions and directions for future research.
$45.00
$65.00

Design Principles for Use of Filter Questions (Jun 2014)

Design Principles for the Use of Filter Questions with Stephanie Eckman, PhD, was recorded June 2014. You must log in to receive member pricing.
$45.00
$65.00

Designing Effective Online Questionnaires (Aug 2013)

Designing Effective Online Questionnaires with Scott Crawford, was recorded August 2013. You must log in to receive member pricing.
$45.00
$65.00

Discrete Choice Modeling and MaxDiff Scaling (Apr 2014)

Unlocking the Potential of Discrete Choice Modeling and MaxDiff Scaling in Public Opinion Research with Joe Curry, was recorded April 2014. You must log in to receive member pricing.
$45.00
$65.00

Effective Communication with Charts (Jul 2016)

A Truthful Art: Effective Communication with Charts, Maps and Infographics with Alberto Cairo, was recorded July 2016. In the past decade, infographics and data visualizations have become part of the toolkit of any communication worker in journalism, marketing, P.R., etc. New and powerful software tool have enabled an increasing amount of people to begin producing data charts and maps. However, this has not been accompanied by a deeper understanding of the core principles of the visual display of information. This session will cover these key elementary principles. You must log in to receive member pricing.
$45.00
$65.00


Evaluating and Reducing Biases in Mixed Mode Survey Data

Evaluating and Reducing Biases in Mixed Mode Survey Data Thomas Klausch and Barry Schouten, was recorded in November 2018.
$45.00
$65.00

Extending the TSE Perspective (Sep 2016)

Extending the Total Survey Error Perspective to Multiple-Surveys and Big Data with Tom W. Smith, was recorded September 2016. In this presentation, TSE is applied to multiple surveys and to the use of auxiliary information from so-called Big Data and other sources. You must log in to receive member pricing.
$45.00
$65.00

From Landline to Online: Why and How a National Household Su

From Landline to Online: Why and How a National Household Survey Transitioned Modes with Sarah Grady, M.S., was recorded in April 2019.

This webinar presented the what, why, and how of the National Household Education Survey (NHES) decisions to transition from a landline telephone survey to a mail survey after 2007 and from a mail survey to a web-first sequential mixed-mode survey for 2019. NHES is a set of cross-sectional household surveys that was started in 1991 by the National Center for Education Statistics within the U.S. Department of Education. The NHES mode transition story is also one of robust experimentation. The results of NHES experiments are applicable to other household studies. The webinar will discuss the motivations to transition modes, the decisions involved, and factors in decision-making, including experimental findings related to the redesign from phone to mail and the subsequent transition to sequential-mixed mode administration. Specifically, the webinar will discuss coverage and response declines in landline telephone surveys; redesign considerations and technical input; experimental pilot test and field test findings related to mode, contact strategies, and incentives; motivations to add web, web experiment and web test experimental findings; and the NHES:2019 sequential mixed-mode experiments. The webinar will use a Total Survey Error framework to discuss mode transitions and experimentation, situating decisions and experimental results in the context of sources of survey error; trade-offs in increases and reductions in types of survey error will be discussed.

$45.00
$65.00
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