Interview & Discussion Guide Development: A Quality Approach to Achieve Credible Data with Margaret R. Roller, was recorded in March 2019.
There are many considerations that go into qualitative research design that are fundamental to the integrity of the data. A design consideration that is central to qualitative data collection is the guide that the researcher will use to engage with participants. The in-depth interview and focus group discussion methods, in particular, require guides that effectively address the construct validity of the outcomes, i.e., how well the data gathered using the guide accurately reflect the concepts, topics, and issues that the researcher claims to have measured.
In this webinar, I will discuss why a quality approach to guide development is necessary to the ultimate usefulness of qualitative data, and how to achieve it. Specifically, I will discuss: the 4-stage funnel approach to guide development (i.e., what it is, how it mitigates potential researcher effects and nonresponse, how to construct it); considerations when developing questions and probes (e.g., limiting the "why" question); examples of the approach in practice; and the nuances between an interview and a discussion guide. As time allows, I will also touch on mode differences; in particular, guide considerations for the online mode.