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American Association for Public Opinion Research
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Showing 31 - 40 of 74 Results

How To Course Response Rate Calculations (Oct 2016)

A "How To" Course on AAPOR Response Rate Calculations and Practical Examples from the Field with David Dutwin, PhD, was recorded October 2016. This webinar will provide a walkthrough of the particulars for calculating AAPOR response rates for each different kind of studies, and provide practical examples of each. ASA members only.
October 04, 2016
$59.00
$59.00

How to Do Text Message Surveys (Feb 2017) Web Rec

How to Do Text Message Surveys with Trent Buskirk, PhD and Philip Brenner, PhD, was recorded in February 2017. This course provides an overview of the use of short message service (SMS) text messaging in survey research. ASA members only.
February 21, 2017
$59.00
$59.00

Identifying Likely Voters, Pre-Election (Mar 2016)

Identifying Likely Voters in Pre-Election Surveys with Ruth Igielnik and Scott Keeter, was recorded March 2016. This webinar examines the importance of such models and a variety of approaches used by pollsters to capture this population. Among the topics to be covered are the types of samples used for pre-election polls; the survey questions used to measure past behavior and gauge voting intentions and engagement in the election; and the modeling approaches used to combine the survey questions and records of past turnout to yield a forecast. ASA members only.
March 23, 2016
$59.00
$59.00

Improving Surveys with Paradata (Apr 2012)

Improving Surveys with Paradata: Making Use of Process Information with Frauke Freuter, was recorded April 2012. ASA members only.
April 12, 2012
$59.00
$59.00

Interview & Discussion Guide Development: A Quality Approach

Interview & Discussion Guide Development: A Quality Approach to Achieve Credible Data with Margaret R. Roller, was recorded in March 2019.

There are many considerations that go into qualitative research design that are fundamental to the integrity of the data. A design consideration that is central to qualitative data collection is the guide that the researcher will use to engage with participants. The in-depth interview and focus group discussion methods, in particular, require guides that effectively address the construct validity of the outcomes, i.e., how well the data gathered using the guide accurately reflect the concepts, topics, and issues that the researcher claims to have measured. In this webinar, I will discuss why a quality approach to guide development is necessary to the ultimate usefulness of qualitative data, and how to achieve it. Specifically, I will discuss: the 4-stage funnel approach to guide development (i.e., what it is, how it mitigates potential researcher effects and nonresponse, how to construct it); considerations when developing questions and probes (e.g., limiting the "why" question); examples of the approach in practice; and the nuances between an interview and a discussion guide. As time allows, I will also touch on mode differences; in particular, guide considerations for the online mode.

$59.00
$79.00

Item Response Theory (IRT) and Application (Dec 2013)

An Introduction to Item Response Theory (IRT) and Application of IRT for Survey Design and Evaluation with Bryce Reeve, PhD, was recorded December 2013. ASA members only.
December 11, 2013
$59.00
$59.00

Keeping Your Audience Engaged (May 2014)

Keeping Your Audience Engaged Online with Karen Vieth, MEd, was recorded May 2014 You must log in to receive member pricing.
May 06, 2014
$5.00
$5.00

Leveraging New Technolgies (Dec 2012)

Leveraging New Technologies: What We Know So Far with Michael Link, was recorded December 2012. ASA members only.
December 05, 2012
$59.00
$59.00

Leveraging SMS for Survey Research

Leveraging SMS for Survey Research with Jenny Marlar, M.S. and Matt Hoover, Ph.D., was recorded in June 2019.

Text messaging is near ubiquitous in the U.S - most adults now own a cell phone, and a majority report that they check it on a regular basis for messages and other alerts. Research has also shown that text messages are significantly more likely than emails to be opened and to be opened quickly. Internationally, the use of text messaging is rapidly expanding, and Gallup research has found that in over 130 countries, the majorities of households now own a cellphone. With the widespread adoption of text messaging (SMS), how can researchers leverage this technology for reaching respondents and improving survey participation? This webinar will begin by summarizing the existing knowledge on SMS for survey research and discuss the strengths and weakness of SMS for data collection through the lens of total survey error. We will review the challenges and limitations of integrating text messaging into a research design and highlight areas of opportunity. Finally, we will walk through the steps for implementing SMS into communications and data collection.

$59.00
$79.00

Multilevel Modeling: A Practical Overview (Nov 2014)

Multilevel Modeling: A Practical Overview with Brady West, was recorded November 2014. ASA members only.
November 05, 2014
$59.00
$59.00
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